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Target Expands Own Label Products with New Low-Price Dealworthy Collection

Retailer also refreshes Up&Up brand as it bets on growth from its $30 billion private label brand portfolio.

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By: Christine Esposito

Editor-in-Chief

Target Corporation has rolled out a new low-price owned brand called Dealworthy that the retailer said is designed to give consumers “incredible value on nearly 400 everyday basics.” Prices start at less than $1 and the assortment includes beauty and home items. “With the introduction of our newest owned brand, dealworthy, consumers can shop hundreds of everyday basics at incredibly low prices, without sacrificing quality for the price,” said Rick Gomez, executive vice president a...

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